Did you know that the vast majority of marketers worldwide think Facebook is more efficient than Instagram?
That the most efficient videos are not those with a length of less than 30 seconds?
That the most popular videos are review and comment videos (testimonials)?
These and many other amazing statistics of Video Marketing, shaping the trends of global marketing in 2024 we present to you below.
In conclusion, we can say that Video Marketing remains a priority for almost all businesses (91%) in recent years, while the few that remain are expected to use it in the next few years.
87% of businesses report an immediate increase in sales with Video Marketing and most of them expect to increase their Video Marketing spend in the next year.
About half of the companies surveyed outsource video marketing to professionals, but the other half implement it on their own. But be careful: at the same time, almost all consumers say that video quality affects their trust in the business.
The videos marketers prefer are review and comment videos of average duration (0.5 -2 minutes), while at the same time consumers say that product and service videos are the ideal way to inform.
Finally, the Video Marketing channels preferred by businesses are YouTube first, with Facebook and Instagram next.
Watch basic Video Marketing Statistics - 2024 bellow.
Source: Wyswol
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